You'll score your business on the 10 key areas that could be holding success back.
Ideal Client
You can’t serve everyone, not profitably anyway. By narrowing your focus to your best clients, you get to serve only ideal clients.
Core Message
Your core message should clearly answer: Why you?” It s how you attract premium clients who instantly get your value.
Online Presence
Customers start their search online. If they can’t find you, or your message doesn’t land, you’re invisible.
Lead Generation
Once you narrow your client focus and attract with a core message, it’s simply a matter getting your message seen in the right places.
Lead Conversion
Creating an amazing customer journey leads your prospects to the only logical conclusion – they must work with you.
Content Strategy
Content is the voice of your strategy, and the most effective tool for guiding prospects along the customer journey.
Client Retention
It’s so much easier to do more with customers who already trust you than it is to go find new customers—this is where scale happens.
Client Referrals
If you do great work, some people will talk about you. But if you make it easy and intentional, it will rain referrals.
Metrics
The hardest part of marketing is understanding what works and what doesn’t – if you don’t have a plan to measure, you’ll be guessing.
Marketing Plan
When you develop and work from a plan—even one that evolves over time—every team member knows what to do next so nothing stalls out.
Before I understood marketing strategy, I was messily trying to piece together a Marketing Plan for our business. I had a lot of random insight that I just didn’t know how to structure into a cohesive plan.
- Alexa Arciero, South City Print
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