Introduction
Paid ads—including Google, Facebook, and Instagram—are critical for Atlanta remodelers who want to win in today’s competitive landscape. While referrals and word-of-mouth remain valuable, digital advertising meets prospects exactly where they’re searching and scrolling, ensuring your business is seen by serious, ready-to-act clients.
According to the 2025 State of Residential Construction Industry Report, remodelers are increasing advertising and marketing spend at record rates. Nearly 40% of respondents increased their spend in 2024—up from 29% in 2023—and they’re investing in both Google and Meta Ads:
- 36.3% of builders invest in Facebook Ads
- 31.6% of builders use Google Ads
- 28.3% also leverage Instagram Ads
This shows the growing recognition among builders that consistent paid ad strategies—not just dabbling—are essential for consistent lead generation and to stay competitive.
Paid Ads for Remodelers and the Customer Journey
Paid ads for remodelers perform best when they match the stage of the homeowner’s buying journey. Remodelers can guide prospects from early awareness to repeat business by aligning campaigns with each step of the Marketing Hourglass customer journey.
- Know Stage – Build Awareness: Use Meta ads on Facebook and Instagram to introduce your business, showcase eye-catching images or video, project highlights, and client testimonials. This builds recognition before homeowners are ready to hire.
- Like & Trust Stages – Build Credibility: Share project walkthroughs, design expertise, and before-and-after transformations to establish credibility and spark interest. Engaging content encourages homeowners to interact with your business online, and remember your services.
- Try & Buy Stages – Encourage Conversion: Google search campaigns capture high-intent prospects actively searching for remodeling services. Geo-targeted ads, click-to-call features, and optimized landing pages turn searches into booked consultations.
- Repeat Stage – Deepen Loyalty: Remarketing campaigns on both Google and Meta reconnect with past clients for upgrades, seasonal renovations, or new projects. These campaigns maintain top-of-mind awareness and generate repeat business.
- Refer Stage – Drive Advocacy: Encourage satisfied clients to leave reviews, share projects, or refer friends. Paid ads can amplify these stories, inspiring others to consider your services.
By mapping paid ads to each stage, remodelers ensure every campaign drives measurable results—capturing immediate leads while nurturing long-term relationships.
When Google and Meta campaigns work together, they become essential to a full loop marketing system that keeps your business visible, trusted, and in demand.
Read our 7-Step Guide to Build Your Customer Journey Map »
Use Google Search Ads to Capture Ready-to-Hire Clients
Thanks to Google’s dominance in local search for home renovation, Google Ads are the most reliable way for Atlanta remodelers to connect with serious, project-ready buyers. While social media ads build awareness earlier in the buying journey, Google Search Ads focus on homeowners actively seeking your services right now.
Like Local SEO, the best-performing Google Ads target high-intent search phrases—think “kitchen remodel Sandy Sprints,” “Atlanta bathroom renovation near me,” or your specific neighborhoods.
Google Ads are powerful because:
- They tap into real, urgent demand: Homeowners in the “Buy” stage are searching for exactly what you offer. With precisely matched keywords, your business appears at the top—right when clients are ready to make a decision.
- Target by location. Geo-targeting lets you focus campaigns on neighborhoods, zip codes, or a radius around your service areas, tailoring your messaging for each location.
- Drive direct action. Click-to-call buttons, location markers, and quick forms make it easy for homeowners to book consultations or request quotes immediately.
Capture Leads Across Google Networks with Performance Max Campaigns
Performance Max, or PMax, campaigns help remodelers reach homeowners across all Google networks, including Search, Display, YouTube, and Maps, without managing separate campaigns. Instead of limiting your ads to search results, PMax automatically optimizes your campaigns to connect with prospects most likely to book consultations, request quotes, or explore your portfolio.
PMax works best for remodelers because it:
- Captures ready-to-hire homeowners across multiple channels, showing your remodeling services wherever they spend time online.
- Showcases your portfolio effectively, from before-and-after transformations to client testimonials, helping build trust before prospects even call.
- Saves time on campaign management, letting automated targeting focus your budget on high-quality leads rather than scattered impressions.
By running PMax campaigns alongside traditional Google search ads, remodelers can cover both high-intent search queries and broader discovery moments. This ensures your business appears in front of homeowners whether they’re actively searching for a kitchen remodel or casually browsing ideas on YouTube.
Score your lead gen performance + more with our Marketing Strategy Assessment ↗
Re-engage Past Clients with Google Ads
Google Ads helps remodelers generate repeat leads by reconnecting with past clients. Remarketing campaigns keep your business top-of-mind by showing targeted ads to homeowners who visited your website or engaged with your services.
Use these campaigns to promote upgrades, seasonal renovations, or new services, reminding clients of your expertise and completed projects. Keeping your remodeling business visible to past customers increases the likelihood of repeat consultations and ongoing projects.
Remarketing turns one-time clients into loyal repeat customers, generating predictable leads without extra cold outreach.
Things to watch out for:
- Cost per click can be expensive in competitive markets: In Atlanta, remodeling keywords run about $15–$30 per click. Without careful targeting, you can burn through thousands of dollars without getting enough qualified leads to justify the cost.
- A solid keyword strategy: Clear keyword match types, negative keywords, and a way to track conversions are essential to close the loop on your campaign. You need tight controls in place to know which clicks turn into real leads.
- Poorly designed landing pages or written ads will waste your budget fast: Even with the best keyword targeting, ads won’t work if the copy is unclear or landing pages are too general. Watch for website visitors leaving your site quickly—bounce rate—or if few people take action on the landing page. Those are your red flags.
Best use cases for remodelers:
- Use ad campaigns when speed matters: If your goal is to generate consultations and book projects right now, Google Ads gets the job done. It connects you with motivated prospects who want to move forward right away.
- You target large-scale projects in the high-end market: Because a lot of this business is referral-driven, people will still hop online to compare your business to others. Being visible all over the search results page, including sponsored ads, reinforces your credibility.
- Showcase your portfolio to attract quality leads: Use Google Ads to highlight completed projects, testimonials, or design expertise. This draws homeowners researching options and positions your business as a trusted choice.
In short, Google search advertising for remodelers fits squarely in the Try and Buy stages of the journey, while social media ads continue to nurture awareness and trust for long-term growth.
Use Meta Ads to Build Awareness and Trust
Facebook and Instagram are effective platforms allowing remodelers to showcase before-and-after transformations, project walkthroughs, or client testimonials directly in the feed to build awareness and brand recognition.
They reach homeowners well in advance of their Google searches, while they are in the Know, Like, Trust stages of the customer journey, and nurture would-be clients by telling the story of your business.
It’s safe to say that U.S. residential builders and remodelers spend about two-thirds of their ad budget on Meta platforms, demonstrating these are important channels to show up in.
Meta Ads are powerful because:
- These platforms excel at visual storytelling—before-and-after transformations, project tours, client testimonials—that capture attention and build trust before a homeowner is ready to hire
- Ads can be targeted by location, demographics, and homeowner interests, ensuring your work is seen by the right audience.
Things to watch out for:
- People often click out of curiosity; potential leads need more care. Many homeowners click because they’re interested, not because they’re in a hurry so you need a good system to turn them into customers later.
- Ads get old fast so you need to update them often. People get bored when they see the same pictures. Changing photos, videos, and words keeps your campaigns fresh and people interested.
- Without follow-ups or email reminders, leads can disappear. People’s initial interest often fades. You need to show ads to them again and send automatic follow-up emails to keep potential customers thinking about remodeling.
Best Use Cases for Meta Ads
- Spread the word locally. Run ads in neighborhoods across your service areas to keep your remodeling brand visible. Meta helps homeowners remember your business when they’re ready to remodel.
- Showcase your design-build process. Share project timelines, before-and-after photos, and highlight craftsmanship. A skilled marketing agency for home improvement brands can help script and produce these stories effectively.
- Reconnect with interested prospects. Use remarketing campaigns to reach visitors who explored your portfolio or service pages but didn’t take action. Keep your projects in front of them to encourage return visits and repeat business.
Meta plays a key role in the early stages of the customer journey. It helps build awareness, inspires ideas, and warms up audiences who might be months away from hiring.
Key Metrics to Track
You only know if your online ads for remodeling services and your pay-per-click campaigns for home renovations are truly working and turning a profit when you measure the right metrics. Below are the essentials we track for our clients.
| Metric | Definition |
|---|---|
| Impressions | How often your ad is displayed in search results or feeds. For online ads for remodeling services, impressions show how often homeowners are seeing your brand in search results or social feeds. |
| Click-through Rate | The percentage of impressions that turn into clicks, signaling relevance. High CTR means your message connects. Low CTR usually means poor targeting, ineffective copy, or mismatched visuals. |
| Cost per Click | What you’re paying for each click, a critical budgeting metric. Watch CPC closely to avoid overspending. |
| Conversions | The actions visitors take once they’re on your website: booked calls, form fills, consultation requests. Tracking conversions ties ad spend directly to leads, giving you clarity on what’s actually working to drive business. |
| Conversion Rate | Percentage of ad clicks that lead to conversions, a key ROI measure. This metric reveals how well your landing pages and offers turn curiosity into real action. |
| Cost per Conversion | How much each lead costs you. The lower this number, the more efficient your campaigns. Rising costs may signal targeting or landing page issues. |
| Search Term Relevance | Are the right searches driving your clicks? Regularly auditing terms with Google Search Console prevents wasted budget on irrelevant or low-quality queries. |
| Landing Page Engagement | Are visitors staying and engaging? Tracking time on page, scroll depth, and interactions in GA4 highlights whether your site is supporting ad traffic effectively. |
Tracking CTR, CPC, conversions, and engagement ensures pay-per-click campaigns for home renovations consistently deliver strong ROI and highlight where to refine targeting or creative.
Final Thoughts: It’s Not Google or Meta—It’s the Right Mix, Right Time
The best-performing remodelers in Atlanta don’t choose between Google Ads and Meta Ads, they use both intentionally as part of a complete marketing system built around the customer journey. Google is where homeowners go when they’re ready to act. Meta is where they go to discover and dream.
You don’t need to choose a side. You need a strategy and the right marketing guidance for remodelers to shape it.
When your paid ads are guided by clear KPIs, a strong brand message, and the right timing, they stop feeling like a gamble—and start becoming a predictable growth engine.
If you’re tired of dabbling with disconnected tactics and want a proven system to generate ready-to-buy leads in Atlanta’s competitive remodeling space, let’s talk.
Schedule a complimentary Marketing Checkup Call to get started »