CASE STUDY

How Edward M. Hatch, Architect Increased Revenue by 33%

0 %
Revenue Growth
06
Mo. increase in project backlog
0 %
Client re-engagement rate
Michelle is a dynamic marketing leader. She guided us through months of a marketing overhaul. We updated our brand messaging, launched a new website, and formalized our marketing efforts. After getting back in touch with multiple past clients, we experienced a surge of repeat and referral business. We were completely missing out on these opportunities before.
How Edward M. Hatch, Architect Increased Revenue by 33%
Ted Hatch
President

The Challenge

No Digital Presence

Edward M. Hatch, Architect is Atlanta’s premier architect specializing in construction document peer-review for over two decades when revenue started to decline. Past clients weren’t calling much anymore, and all of the new business came from referrals. Increased competition and a poor online presence was sending business to less-qualified architects in the niche.

This brought Edward to Hatch Marketing with the following goals:

  • Update the firm’s messaging and visual identity

  • Create and launch a new website to position the business as the leading expert in Atlanta

  • Recover business from past clients that may have forgotten about the firm

The Solution

Digital-first Marketing System

Hatch Marketing’s process for The Full Loop Marketing System™ always follows the same roadmap to success. After onboarding, the first stage is a comprehensive marketing and brand audit, a full market and competition analysis, and video interviews of 5 past and current clients.

 With a full picture of the market, competition, and a marketing and brand baseline, we helped Edward:

  • Clearly define his firm’s ideal client profile

  • Create a compelling brand identity and positioning

 The next phase outlines the potential customer’s interactions with the firm to identify opportunities to build trust and streamline inquiries. The framework we use for the customer journey includes the retention and referral stages so the entire custom marketing strategy and system is laser-focused on the customer, and getting more business is focus, structured, and repeatable.

Customized Growth Solutions

Based on their findings and Edward’s business objectives, Hatch Marketing:

  • Determined the most effective marketing strategy to reach, educate, and nurture the ideal client

  • Built a marketing system to streamline Edward’s business infrastructure

  • Developed a website strategy and content optimized for SEO and positioned for lead generation

  • Launched an email marketing campaign to re-engage past clients and bring in more business

Ongoing Reporting + Strategic Oversight

With every campaign, Hatch monitored the results and reported on key changes to traffic, lead gen, and reputation. They then use this information to continue iterating and improving.

“Michelle is very collaborative and communication is great. I never felt like she didn’t have my best interest in mind.”

The Result

33% More Revenue in 12 Months

Within 12 months of working with Hatch Marketing, Edward’s business was doing better than it ever had. Adopting a digital-first marketing strategy

Hatch Marketing continued to provide monthly fractional CMO services + implementation services, leading the firm to recover lost clients, and attract new ones. 

  • 33% revenue growth

  • 8 months project backlog bringing stability to the business

  • 30% re-engagement rate

Ready to stop guessing?

If your marketing feels scattered—or stalled—it’s probably a strategy problem. We help small businesses get clear, stay focused, and grow on purpose.

Curious what that could look like for you?

Reach out and let’s talk through it.

Reach out to Michelle